Programmatic Media Strategist

5 days ago

Mumbai, Maharashtra, India GroupM Full time
About GroupM Nexus

GroupM makes advertising work better for people. We are a world-leading addressable specialist providing media activation services and proprietary solutions that limit risks and guarantee outcomes.

Digital Media Philosophy

We believe in everything that can be addressable, should be, as long as it translates into value for our clients – Search, Social, Programmatic, Ad Ops, and eCommerce.

Job DescriptionPOD Lead - Biddable Overview

In this role, you will handle all programmatic media platforms for various clients of GroupM in India. As part of the largest media agency in India, you'll have the opportunity to leverage the scale that comes with the job, to develop products that suit the entire programmatic spectrum.

You will define and oversee our stakeholders, strategy and solution in the programmatic space in close collaboration with GroupM and mPlatform. This includes reviewing and benchmarking current services, phased development plans for growth/success, clear escalation processes for best-in-class service, leading programmatic discussions, and aligning internal understanding of the benefits of the strategy & solution.

You will also act as a key interface between teams and the GroupM mPlatform team with regards to Technology, Trading, and Operations. Additionally, you will oversee the process to ensure that programmatic buying activation is aligned to the overall programmatic strategy across digital disciplines and review regularly against commercials.

Key Responsibilities
  • Define and oversee stakeholders, strategy, and solution in the programmatic space
  • Review and benchmark current services
  • Phased development plan for growth/success
  • Clear escalation process for best-in-class service
  • Lead programmatic discussions and align internal understanding of the benefits of the strategy & solution
  • Act as a key interface between teams and the GroupM mPlatform team
  • Oversee process to ensure programmatic buying activation is aligned to overall programmatic strategy
Requirements

To succeed in this role, you will need:

  • 8+ years' professional experience with digital media preferably within a media agency/trading desk
  • Experience in Google Marketing Platform (DV360, CM, GA360)
  • Experience in top AdTech & MarTech platforms
  • Hands-on experience and knowledge on programmatic platforms
  • Competent in all Microsoft office software
What You'll Bring

You will bring working experience in Agency, Trading Desks or Programmatic Tech Partners, actual campaign execution experience with most of the local programmatic players as well as measurement providers, familiarity with DSP and exchange revenue streams, existing relationships with publishers, programmatic product partners, as well as data providers in the local market, and knowledge of different programmatic trading models and their implications to both advertiser's inventory quality and publisher monetization strategies.

About India

India is a mobile-first internet market with approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings, and a young population. It is one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce, and mobile payments, resulting in disruption on an unimaginable scale.

Estimated Salary

The estimated salary for this role is ₹25 lakhs per annum.

  • Programmatic Media Strategist

    2 days ago

    Mumbai, Maharashtra, India Sigmond Morgan IT Solutions Private Limited Full time

    Job Title:Programmatic Media StrategistLocation: Mumbai, Work from Office (Immediate Joiner)Salary: ₹15,00,000 - ₹20,00,000 per annumCompany OverviewCIFDAQ Blockchain Ecosystem is a pioneering organization in the blockchain domain, offering a unique combination of trust and scalability through its innovative ecosystem.We provide a secure blockchain-based...

  • Digital Marketing Expert

    2 weeks ago

    Navi Mumbai, Maharashtra, India Talent Corner Full time

    Talent Corner is Hiring About the Role:We are seeking a skilled Campaign Strategist to join our team at Talent Corner. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing campaigns across various channels via programmatic media.Key Responsibilities:Develop campaign objectives, target audience,...

  • Programmatic Publishing Lead for CereOne Media

    3 days ago

    Mumbai, Maharashtra, India CereOne Media Pvt Ltd Full time

    Senior Manager – Publisher DevelopmentWe are seeking a seasoned Senior Manager to lead our Publisher Development team at CereOne Media Pvt Ltd. This role involves overseeing operations for both publisher and client sides, collaborating with sales teams to educate clients on new offerings, maintaining relationships with existing publishers, and acquiring...

  • Digital Media Strategist

    4 days ago

    Mumbai, Maharashtra, India GroupM Full time

    About the RoleWe are seeking a highly skilled Digital Media Strategist to join our team at GroupM Nexus in India.The ideal candidate will have a strong background in search marketing and a proven track record of delivering innovative media solutions that drive results for our clients.Job DescriptionThe Digital Media Strategist will be responsible for...

  • Programmatic Media Specialist

    3 weeks ago

    Mumbai, Maharashtra, India GroupM Full time

    Job SummaryGroupM is seeking a highly skilled Programmatic Media Specialist to join our team. As a key member of our programmatic team, you will be responsible for managing day-to-day campaign performance across various DSPs, including DV360 and TTD.About the RoleWe are looking for a talented individual with a strong understanding of programmatic technology...

  • Programmatic Media Specialist

    3 weeks ago

    Mumbai, Maharashtra, India GroupM Full time

    Job Overview At GroupM, we’re looking for a skilled Programmatic Media Specialist to join our Nexus team. As a key member of our team, you'll be responsible for handling programmatic media platforms for various clients in India. You'll work closely with GroupM and mPlatform teams to develop and implement programmatic solutions that meet our clients' needs....

  • Senior Programmatic Media Buyer

    3 weeks ago

    Mumbai, Maharashtra, India GroupM Full time

    About the RoleWe are seeking a Senior Programmatic Media Buyer to join our team at GroupM. The ideal candidate will have experience in digital media, particularly in programmatic buying and media operations.Key ResponsibilitiesManage programmatic media buying campaigns across various platformsDevelop and execute media strategies to drive client resultsWork...

  • Programmatic Media Transformation Specialist

    4 weeks ago

    Mumbai, Maharashtra, India GroupM Full time

    Job Summary:We are seeking a highly skilled Programmatic Media Transformation Specialist to join our team at GroupM. As a key member of our digital media team, you will be responsible for driving the transformation of our agency's digital media buying from manual insertion orders to data- and technology-driven buying, resulting in higher ROI for clients and...

  • Programmatic Media Buying Specialist

    3 weeks ago

    Mumbai, Maharashtra, India GroupM Full time

    About the Role:We are seeking a skilled Programmatic Media Buying Specialist to join our team at GroupM. In this role, you will be responsible for transforming our digital media buying from manual insertion orders to data-driven and technology-enabled buying, resulting in higher ROI for clients and revenue for the agency.Key Responsibilities:Develop and...

  • Digital Media Strategist

    1 month ago

    Mumbai, Maharashtra, India Wavemaker Full time

    About the RoleWe are seeking a highly skilled Digital Media Strategist to join our team at Wavemaker. As a key member of our client services team, you will be responsible for managing the day-to-day relationship with our clients and driving the integrated media agenda for their respective set of clients.Key ResponsibilitiesDevelop and execute comprehensive...

  • Digital Media Strategist

    4 weeks ago

    Mumbai, Maharashtra, India Armsprime Media Private Limited Full time

    Job SummaryArmsprime Media Private Limited is looking for a skilled Digital Media Strategist to join our team. As a Digital Media Strategist, you will be responsible for designing and implementing social media strategies that align with our business goals.Key Responsibilities:Develop and execute social media campaigns across various platforms, including...

  • Programmatic Media Transformation Specialist

    4 weeks ago

    Mumbai, Maharashtra, India GroupM Full time

    Role OverviewGroupM is seeking an experienced Professional to lead the transformation of our digital media buying from manual insertion orders to data- and technology-driven buying. The ideal candidate will have a strong background in programmatic media, with experience in trading desks, programmatic tech partners, and measurement providers.Key...

  • Programmatic Media Buying Manager

    4 weeks ago

    Mumbai, Maharashtra, India Sigmond Morgan IT Solutions Private Limited Full time

    Job Title:Programmatic Manager:Reports To: Director - Growth MarketingLocation: Mumbai : Work from Office (IMMEDIATE JOINER).Experience Level: 4 years of proven experience in programmatic media buying or a similar role.Job Summary: As a Programmatic Manager at CIFDAQ, you will be responsible for managing and optimizing programmatic media buying strategies to...

  • Programmatic Expert

    4 weeks ago

    Mumbai, Maharashtra, India GroupM Full time

    Role OverviewWe are seeking a highly experienced Executive - Programmatic Media Solutions to join our team at GroupM Nexus. This role will involve developing and implementing programmatic media buying strategies to drive business growth and revenue for our clients.ResponsibilitiesTransform the agency's digital media buying from manual insertion orders to...

  • Programmatic Manager

    1 month ago

    Mumbai, Maharashtra, India GroupM Full time

    About the RoleWe are seeking a highly skilled Programmatic Manager to join our team at GroupM. As a Programmatic Manager, you will be responsible for transforming our digital media buying from manual insertion orders to data and technology-driven buying, generating higher ROI for clients and higher revenue/margin.Key ResponsibilitiesDevelop and implement...

  • Senior Media Strategist

    2 weeks ago

    Mumbai, Maharashtra, India GroupM Full time

    At Mindshare, we're on a mission to drive business growth and profitability through adaptive marketing. As a Senior Media Strategist for our Digital Transformation team, you'll play a crucial role in shaping the future of media.About the RoleThis is an exciting opportunity to join a dynamic team that's leading the charge in digital transformation. You'll...

  • Programmatic Media Expert

    3 weeks ago

    Mumbai, Maharashtra, India GroupM Full time

    Unlock Your Potential as a Programmatic Media ExpertWe are seeking an experienced Programmatic Media Expert to join our team at Mindshare, a global agency with a presence in 116 offices across 86 countries. This role offers a unique opportunity to leverage your expertise in digital media and drive business growth for our clients.About the Role:You will be...

  • Senior Media Strategist

    3 days ago

    Mumbai, Maharashtra, India R K SWAMY MEDIA GROUP Full time

    R K SWAMY MEDIA GROUP seeks a highly skilled Senior Media Strategist to join our team. With a strong focus on developing innovative media plans, this role is ideal for individuals who thrive in fast-paced environments and are passionate about staying ahead of the curve.About the Role:This position involves devising effective media plans, conducting pre- and...

  • Digital Media Strategist

    1 month ago

    Mumbai, Maharashtra, India ITP Media Group Full time

    Job Summary:We are seeking a highly skilled Digital Media Strategist to join our team at ITP Media Group. As a key member of our digital marketing team, you will be responsible for developing and executing social media campaigns that engage audiences and drive brand growth.Key Responsibilities:Develop and implement social media strategies across platforms,...

  • Digital Media Strategist

    1 month ago

    Mumbai, Maharashtra, India Capsicum Mediaworks Full time

    Capsicum Mediaworks is seeking a talented Digital Media Strategist to develop and implement a comprehensive social media strategy.We are looking for a skilled professional to increase our web traffic and brand awareness through social media channels.As a Digital Media Strategist, you will be responsible for designing social media strategies to achieve...