
Customer Relationship Growth Specialist
2 days ago
Job Overview
We're seeking a highly skilled Assistant Manager to strengthen our customer relationships and drive growth.
- This role will focus on customer lifecycle management, personalization, loyalty, and repeat purchase growth across digital channels.
Key Responsibilities:
- Design and execute customer retention journeys: onboarding, engagement, repeat, cross-sell, win-back, and churn prevention.
- Increase Repeat Purchase Rate, Average Order Value (AOV), and Customer Lifetime Value (CLV) through targeted CRM strategies.
- Segment customers using Recency, Frequency, Monetary (RFM) and behavioral cohorts.
- Own CRM campaigns across Email, SMS, WhatsApp, and Push Notifications with sharp personalization.
- Collaborate with performance marketing and creative teams to craft high-converting retention campaigns.
- Ensure consistent brand voice, empathy, and care in all CRM communications.
- Strengthen our Loyalty Program – driving sign-ups, redemptions, and customer delight.
- Develop VIP & Subscriber Programs to improve LTV.
- Partner with CX teams to ensure issue resolution translates into retention opportunities.
- Track key retention metrics: Repeat Rate, Churn %, LTV, CAC:CLV ratio, ROAS on retention.
- Run A/B tests to optimize messaging, cadence, and offers.
- Build weekly dashboards and insights for leadership.
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