Marketing Strategist for Business Growth

2 weeks ago


Mumbai, Maharashtra, India Hexaware Technologies Full time

Job Title: Marketing Strategist for Business Growth

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About Us: At Hexaware Technologies, we're passionate about delivering exceptional IT services to our clients. Our team is dedicated to excellence and innovation.

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Estimated Salary: ₹1,200,000 - ₹2,400,000 per annum based on qualifications and experience.

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Job Description:

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  • Develop and execute strategic marketing plans to drive business growth across various industry segments.">
  • Responsible for managing marketing budgets and meeting organization goals through effective campaign execution.">
  • Lead the development of innovative lead generation initiatives, including inside sales functions, to drive revenue growth.">
  • Cultivate industry knowledge and stay up-to-date with marketing best practices to inform and enhance marketing strategies.">
  • Identify and capitalize on emerging marketing opportunities to drive business expansion.">
  • Oversee brand management, digital marketing, vendor management, media planning, channel marketing, event management, product marketing, campaign management, market research, go-to-market strategy, social media marketing, marketing awareness campaigns, demand generation/lead generation activities, web analytics, web seminars & blogs, etc.">
  • Coordinate and review content creation and publishing for newsletters (internal or external), the organization's website, and social media pages.">
  • Develop communication roadmaps with clear milestones and deliverables and plan unified communication strategies through all mediums of communication to target audiences.">
  • Accountable for brand initiatives and provide marketing leadership to all brand-building related activities, ensuring brand consistency.">
  • Create brand value by driving business growth and being a digital catalyst.">
  • Demonstrate ability in thought leadership initiatives.">
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Requirements:

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  • MBA with marketing specialization or equivalent.">
  • Graduate with a good command over the English language.">
  • Minimum 7 years of experience in marketing.">
  • Strong experience in field marketing.">
  • Strong experience in B2B marketing.">
  • Should have strong experience in planning, budgeting, and lead generation.">
  • Good working experience in the IT industry.">
  • Experience with social media marketing and marketing automation tools is a must.">
  • Very strong written communication skills.">
  • Excellent people and management skills to interact with staff, colleagues, and cross-functional teams, and third parties.">
  • A passionate and result-oriented marketing, branding, and communications professional with hands-on technology expertise in multiple facets of marketing.">
  • Familiarity in working with any leading technology organization.">
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Benefits:

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We offer a competitive salary package, comprehensive health insurance, and a dynamic work environment that fosters growth and learning.

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Hexaware Technologies is an equal opportunities employer and welcomes applications from qualified candidates.



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