Marketing Strategist for Business Growth
2 weeks ago
Job Title: Marketing Strategist for Business Growth
">About Us: At Hexaware Technologies, we're passionate about delivering exceptional IT services to our clients. Our team is dedicated to excellence and innovation.
">Estimated Salary: ₹1,200,000 - ₹2,400,000 per annum based on qualifications and experience.
">Job Description:
">- ">
- Develop and execute strategic marketing plans to drive business growth across various industry segments.">
- Responsible for managing marketing budgets and meeting organization goals through effective campaign execution.">
- Lead the development of innovative lead generation initiatives, including inside sales functions, to drive revenue growth.">
- Cultivate industry knowledge and stay up-to-date with marketing best practices to inform and enhance marketing strategies.">
- Identify and capitalize on emerging marketing opportunities to drive business expansion.">
- Oversee brand management, digital marketing, vendor management, media planning, channel marketing, event management, product marketing, campaign management, market research, go-to-market strategy, social media marketing, marketing awareness campaigns, demand generation/lead generation activities, web analytics, web seminars & blogs, etc.">
- Coordinate and review content creation and publishing for newsletters (internal or external), the organization's website, and social media pages.">
- Develop communication roadmaps with clear milestones and deliverables and plan unified communication strategies through all mediums of communication to target audiences.">
- Accountable for brand initiatives and provide marketing leadership to all brand-building related activities, ensuring brand consistency.">
- Create brand value by driving business growth and being a digital catalyst.">
- Demonstrate ability in thought leadership initiatives.">
Requirements:
">- ">
- MBA with marketing specialization or equivalent.">
- Graduate with a good command over the English language.">
- Minimum 7 years of experience in marketing.">
- Strong experience in field marketing.">
- Strong experience in B2B marketing.">
- Should have strong experience in planning, budgeting, and lead generation.">
- Good working experience in the IT industry.">
- Experience with social media marketing and marketing automation tools is a must.">
- Very strong written communication skills.">
- Excellent people and management skills to interact with staff, colleagues, and cross-functional teams, and third parties.">
- A passionate and result-oriented marketing, branding, and communications professional with hands-on technology expertise in multiple facets of marketing.">
- Familiarity in working with any leading technology organization.">
Benefits:
">We offer a competitive salary package, comprehensive health insurance, and a dynamic work environment that fosters growth and learning.
">Hexaware Technologies is an equal opportunities employer and welcomes applications from qualified candidates.
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