Chief Marketing Officer for Cybersecurity Brand
1 day ago
We are seeking an experienced Chief Marketing Officer to lead our marketing efforts and build our brand among tech-savvy consumers and businesses in North America.
Job DescriptionThe ideal candidate will create high-impact lead generation campaigns, develop compelling content, and craft innovative marketing strategies to showcase our mission, values, and unique selling propositions (USPs). The Head of Brand Marketing will lead marketing initiatives from the ground up, driving a 0 to 1 journey for the company's marketing efforts.
This is a critical role positioned at the intersection of marketing, sales, and strategy. The successful candidate will be able to operate in a 0 to 1 journey, establishing marketing foundations from scratch.
Key Responsibilities:
- Develop and Execute Marketing Strategies: Craft comprehensive B2C marketing strategies to drive lead generation, client acquisition, and retention.
- Lead Digital Marketing Campaigns: Oversee PPC, SEO, email marketing, social media, and affiliate-based marketing campaigns targeted at key consumer segments.
- Align Marketing with Business Goals: Collaborate closely with support and product teams to ensure consistent messaging and achieve business objectives.
- Content Marketing: Execute content marketing initiatives such as thought leadership pieces and product showcases that demonstrate AVP Suite's expertise.
- Data-Driven Approach: Build a marketing strategy focused on measuring campaign performance and ensuring high ROI.
- Hands-On Execution: Be directly involved in delivering marketing initiatives-driving actions, solving problems, and ensuring success at each step.
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