Digital Marketing Strategist

1 day ago


Kolkata, West Bengal, India Talentiser Full time
About Talentiser

Talentiser is a forward-thinking company that empowers brands to thrive in the digital landscape.

Job Overview

Salary: $85,000 per year

We are seeking an exceptional Digital Marketing Strategist - Brand Excellence to lead our brand management and digital marketing efforts. This role will be instrumental in driving awareness, preference, and loyalty for our esteemed clients.

Key Responsibilities

Brand Management:

In this role, you will define and execute comprehensive brand strategies to elevate our clients' presence in the market. You will oversee the development and roll-out of packaging, product positioning, and messaging aligned with brand values.

You will conduct market research and consumer insights analysis to inform marketing strategies, ensuring we stay ahead of the curve and meet evolving customer needs.

Digital Marketing & E-Commerce:

You will develop and manage end-to-end digital marketing campaigns, including SEO/SEM, social media, influencer collaborations, and content creation. Your expertise will enhance the brand's digital footprint through data-driven strategies and innovative campaigns.

You will partner with e-commerce teams to optimize online sales and build brand visibility on digital platforms, fostering a seamless user experience.

Integrated Campaigns:

You will design 360-degree marketing campaigns integrating traditional and digital media, collaborating with creative agencies to deliver impactful campaigns that drive results.

You will monitor and analyze campaign performance metrics to optimize outcomes, ensuring maximum ROI for our clients.

Team Leadership:

You will build and mentor a high-performing brand and digital marketing team, fostering collaboration across departments to ensure alignment with business objectives.

Budget Management:

You will prepare and manage the marketing budget, ensuring efficient utilization of resources and delivering measurable ROI.

You will oversee financial planning for campaigns, providing actionable insights to inform future decisions.

Stakeholder Management:

You will work closely with external agencies, media partners, and consultants to drive excellence in execution, maintaining strong relationships that yield tangible results.

Requirements

To succeed in this role, you will need:

  • Proven experience in digital marketing strategy and brand management
  • Excellent leadership and team management skills
  • Strong analytical and problem-solving abilities
  • Effective communication and stakeholder management skills
  • A bachelor's degree in Marketing, Business Administration, or a related field
Benefits

As a valued member of our team, you can expect:

  • A competitive salary of $85,000 per year
  • A comprehensive benefits package, including medical, dental, and vision coverage
  • A generous PTO policy and flexible work arrangements
  • Ongoing professional development opportunities and training


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