Senior Brand Marketing Strategist
2 days ago
About Magicminds
Located in the USA and Canada, Magicminds is a leading cybersecurity provider seeking a seasoned Senior Brand Marketing Strategist to drive its brand growth.
Estimated Salary: $120,000 - $180,000 per annum
Job Description
We are looking for an exceptional marketer who can craft high-impact lead generation campaigns, develop compelling content, and create innovative marketing strategies to showcase our mission, values, and unique selling propositions (USPs).
The ideal candidate will lead marketing initiatives from scratch, driving a 0to1 journey for the company's marketing efforts. We need a problem solver and someone who gets things done and isn't just focused on management but on execution and results.
Main Responsibilities
- Develop and execute comprehensive B2Cmarketingstrategies to drive lead generation, client acquisition, and retention.
- Oversee PPC, SEO, email marketing, social media, and affiliate-based marketing campaigns targeted at key consumer segments.
- Collaborate closely with support and product teams to ensure consistent messaging and achieve business objectives.
- Execute content marketing initiatives such as thought leadership pieces and product showcases that demonstrate AVP Suite's expertise.
- Manage and enhance organic marketing channels for maximum brand visibility and engagement.
- Build a marketing strategy focused on measuring campaign performance and ensuring high ROI.
- Be directly involved in delivering marketing initiatives—driving actions, solving problems, and ensuring success at each step.
- Build and develop a marketing team focused on creativity, accountability, and performance.
Required Skills and Qualifications
The ideal candidate must have:
- 4+ years of proven experience in marketing within the cybersecurity, software, or B2C saas products across the North American region.
- A deep understanding of digital marketing, lead generation, and Influencer strategies.
- Strong capability to build and execute campaigns that resonate with consumers and business leaders in the USA and Canada.
- Demonstrated ability to operate in a 0 to 1 journey, establishing marketing foundations from scratch.
- Hands-on experience in delivering results, managing budgets, and optimizing high-ROI marketing initiatives.
- Excellent communication and leadership skills, with a focus on driving action and growth.
- In-depth understanding of the cybersecurity landscape and emerging trends.
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