Retention and Engagement Marketing Lead
19 hours ago
We're seeking a skilled marketing professional to drive student engagement and retention within our learning ecosystem.
This role involves designing and executing data-driven marketing campaigns to increase student activity, course completion rates, subscription renewals, and re-activation.
The ideal candidate will have a strong analytical background, experience with tools like MoEngage, and a proven track record of success in retention and lifecycle marketing.
Key Responsibilities:- Lifecycle Campaign Strategy & Execution:
- Develop and optimize retention marketing campaigns focused on increasing student engagement and course completion rates.
- Use MoEngage to manage personalized multi-channel campaigns across push notifications, in-app messages, emails, and WhatsApp Messages.
- Create automated workflows using MoEngage Flows and Smart Triggers based on behavioral and academic engagement data.
- Cross-Functional Collaboration:
- Collaborate with Digital Marketing, Content, and Academic Success teams to align communication strategies with learning milestones and curriculum needs.
- Partner with Brand and Creative teams to ensure learner messaging is consistent and motivational.
- Content Personalization & Engagement:
- Develop personalized communication tracks for different user segments (e.g., new learners, drop-offs, high performers, inactive students).
- Drive engagement through nudges, reminders, and motivational content.
- Performance Analytics & ROI Tracking:
- Track and analyze key retention KPIs, including batch enrollments, course purchases, lesson engagement, active learners, course completion rates, D7/D30 retention, and subscription renewal rates.
- Analyze campaign performance via MoEngage Analytics and internal dashboards.
- Platform Mastery:
- Demonstrate deep knowledge of MoEngage, including its segmentation engine, real-time triggers, campaign orchestration, and predictive analytics.
- Maintain a test-and-learn mindset, using A/B and multivariate testing to improve creative and channel performance.
- Bachelor's degree in marketing, Business, Education, or a related field.
- 5-8 years of experience in retention, lifecycle, or CRM marketing, preferably within EdTech.
- Proven success managing user retention and engagement campaigns with measurable results.
- Hands-on experience with MoEngage, including workflow automation, segmentation, and analytics.
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