Data-Driven Engagement Manager

2 days ago


Kozhikode, Kerala, India beBeeRetention Full time ₹ 1,20,00,000 - ₹ 2,00,00,000
Marketing Growth Specialist

We are seeking a data-driven and learner-obsessed marketing professional to drive student engagement, reduce churn, and increase lifetime value across our learning ecosystem.

Key Responsibilities:
  • Develop lifecycle campaign strategies and execute retention marketing campaigns to increase student engagement, course completion rates, subscription renewals, and re-activation.
  • Collaborate with cross-functional teams to align communication strategies with learning milestones, curriculum needs, and platform updates.
  • Design personalized communication tracks for different user segments, drive engagement through nudges, reminders, motivational content, milestone celebrations, and academic performance insights.
  • Analyze key retention KPIs, including batch enrollments, course purchases, lesson engagement, active learners, course completion rates, D7/D30 retention, and subscription renewal rates to evaluate learner behavior, campaign effectiveness, and overall platform engagement.
Requirements:
  • Bachelor's degree in marketing, business, education, or a related field.
  • 5-8 years of experience in retention, lifecycle, or CRM marketing, preferably within EdTech.
  • Proven success managing user retention and engagement campaigns with measurable results.
  • Hands-on experience with workflow automation, segmentation, and analytics.

Benefits include: the opportunity to make a meaningful impact on student outcomes, a dynamic work environment, and opportunities for professional growth and development.



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