Digital Performance Marketing Specialist

1 day ago

Allahabad, Uttar Pradesh, India beBeeDigitalMarketing Full time ₹ 15,00,000 - ₹ 25,00,000

Unlock a world of growth and innovation by joining our team as a Digital Performance Marketing Specialist.

This pivotal role is focused on expanding the company's digital footprint through cutting-edge performance marketing strategies, driving targeted objectives, and propelling quality traffic and conversions globally.

  • Develop strategic advertising campaigns tailored to business goals, target audiences, and allocated resources, ensuring seamless alignment across teams.
  • Conduct thorough keyword and audience research to identify opportunities for campaign optimization, leveraging data insights to inform decisions.
  • Set up, manage, and optimize Amazon ads campaigns across international platforms, fine-tuning tactics to meet or exceed key performance indicators (KPIs).
  • Monitor campaign performance metrics such as click-through rate (CTR), cost-per-click (CPC), cost per action (CPA), return on ad spend (ROAS), and adjust strategies accordingly to drive continuous improvement.
  • Analyse campaign performance data using Analytics and other reporting tools, providing actionable recommendations for enhancements.

To succeed in this position, you will need:

  • A Bachelor's degree in Marketing, Advertising, Business, or a related field with at least 2 years of relevant work experience, showcasing your expertise in digital marketing.
  • In-depth knowledge of Amazon ads, including campaign setup, optimization techniques, and audience targeting, allowing you to navigate complex advertising landscapes.
  • Proficiency in data analysis tools such as Google Analytics, Facebook Analytics, or similar platforms, enabling you to extract valuable insights from campaign data.
  • Excellent communication and collaboration skills, with the ability to work effectively across teams and stakeholders, fostering strong relationships and driving results-oriented solutions.

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