Performance Marketing Specialist

3 weeks ago


Allahabad, Uttar Pradesh, India BizzBuzz Creations Full time

About the Role We are seeking a Performance Marketing Specialist with strong expertise in running and optimizing Google Ads and Meta Ads campaigns The ideal candidate will be responsible for driving lead generation conversions and ROI-focused ad strategies through data-driven performance marketing Key Responsibilities Plan execute and optimize Google Ads Search Display YouTube and Meta Ads Facebook Instagram campaigns Develop and manage lead generation campaigns with a focus on ROI Analyze campaign performance metrics and prepare detailed reports Manage budget allocation and bidding strategies to maximize performance Conduct audience research targeting and retargeting for higher conversion rates A B test ad creatives landing pages and messaging for continuous improvement Stay updated with industry trends platform updates and best practices in digital advertising Key Requirements Strong expertise in Google Ads Meta Ads campaign management Proven experience in performance marketing ROI-driven strategies Hands-on experience with campaign analysis budget allocation and optimization Solid understanding of audience targeting segmentation and retargeting techniques Ability to work with cross-functional teams design content sales to align campaigns with business goals Excellent analytical and problem-solving skills with attention to detail Preferred Qualifications Google Ads Meta Ads certifications a plus Experience in SaaS e-commerce or lead-generation-focused industries Familiarity with Google Analytics Tag Manager and CRM tools Job Type Full-time Pay 10 000 00 - 20 000 00 per month Experience Google Ads Meta Ads 1 year Required performance marketing ROI-driven strategies 1 year Required Work Location In person



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