Strategic Marketing Director

5 days ago


Hyderabad, Telangana, India NxtWave Full time

Marketing Leadership Role

NxtWave is seeking a seasoned marketing leader to drive brand growth and market presence. The ideal candidate will have a strong strategic vision and hands-on execution skills.

Key Responsibilities:

- Develop and execute comprehensive marketing strategies that elevate NxtWave's brand and drive demand generation.

- Spearhead both ATL and BTL marketing initiatives to reach diverse audiences effectively.

- Serve as a key advisor to the executive team on marketing trends, opportunities, and competitive landscape.

Brand Management and Team Leadership:

- Shape and protect the NxtWave brand, ensuring consistency across all channels.

- Oversee the creation and deployment of impactful marketing campaigns that resonate with our target audience.

- Utilize market research and data analytics to refine messaging and positioning.

- Lead and mentor a high-performing marketing team, fostering a culture of innovation and excellence.

- Build cross-functional collaboration within the marketing team and with other departments.

Budget Management and Integrated Campaign Execution:

- Develop and manage the marketing budget with a focus on frugal thinking and maximizing ROI.

- Optimize resource allocation across various marketing channels to ensure cost-effectiveness.

- Plan and execute integrated marketing campaigns that align with business objectives.

- Leverage both digital and traditional media to create cohesive and compelling marketing efforts.

Requirements:

- Bachelor's degree in Marketing, Business, or a related field; MBA or Master's degree preferred.

- Over 10 years of experience in marketing leadership roles, with a strong emphasis on ATL and BTL activities.

- Proven track record of driving growth and brand success within the EdTech or similar sectors.

- Exceptional leadership skills, with the ability to inspire and guide a diverse team.

- Strong strategic and analytical capabilities, with a focus on data-driven decision-making.

- Excellent communication and interpersonal skills, capable of influencing at all levels.


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