Strategic Admissions and Marketing Director

3 weeks ago

Hyderabad, Telangana, India Snaphunt Full time

The Opportunity

We are seeking a highly skilled and experienced Strategic Admissions and Marketing Director to join our team at the Group Level. This is a unique opportunity to drive admissions and enhance the visibility of our school group.

Key Responsibilities:

  • Develop and implement comprehensive strategies to drive admissions and strengthen the brand presence.
  • Monitor the admissions process and ensure a positive experience for prospective students and their families.
  • Develop and execute a marketing plan to enhance the brand visibility of the school group.
  • Create and maintain a consistent and compelling brand image across all marketing channels.
  • Oversee the development of the school group's online presence and implement digital marketing initiatives.
  • Collaborate with schools within the group to understand their unique strengths and offerings.
  • Customize marketing and admissions strategies to align with each school's characteristics.
  • Analyze demographic data and target markets to inform marketing strategies.
  • Plan and implement events related to admissions and marketing for each school.
  • Provide analytics tools to track and analyze admissions and enrollment data.
  • Lead and manage the admissions team, providing guidance, training, and support.
  • Develop and manage budgets for admissions and marketing activities.
  • Monitor expenditures and financial performance against set budgets.
  • Engage with parents and the community to understand their expectations and concerns.
  • Provide regular reports to the executive team and board on admissions and marketing performance.

The Ideal Candidate

We are looking for a highly experienced and skilled professional with a Post Graduate degree in Marketing, Business Administration, or a related field. The ideal candidate will have a proven track record in admissions, marketing, or enrollment management, preferably in the education sector.

Requirements:

  • Minimum 10 years of relevant experience.
  • Strong leadership and strategic planning skills.
  • Excellent communication, interpersonal, and negotiation abilities.
  • Familiarity with digital marketing tools and trends.

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