Admissions and Marketing Director
4 weeks ago
The Opportunity
We are seeking a highly skilled Admissions and Marketing Manager to join our team at Group Level. This is a unique opportunity to drive admissions, enhance the visibility of our group of schools, and strengthen our brand presence.
Key Responsibilities:
- Develop and implement comprehensive strategies to drive admissions and enhance the visibility of the group of schools.
- Monitor the admissions process and ensure a positive experience for prospective students and their families.
- Develop and execute a comprehensive marketing plan to enhance the brand visibility of the school group.
- Create and maintain a consistent and compelling brand image across all marketing channels.
- Oversee the development of the school group's online presence, including the website and social media platforms.
- Collaborate with the schools within the group to understand their unique strengths and offerings.
- Customize marketing and admissions strategies to align with each school's characteristics.
- Analyze demographic data and target markets to inform marketing strategies.
- Plan and implement events related to admissions and marketing for each school.
- Provide analytics tools to track and analyze admissions and enrollment data.
- Lead and manage the admissions team, providing guidance, training, and support.
- Develop and manage budgets for admissions and marketing activities.
- Monitor expenditures and financial performance against set budgets.
- Engage with parents and the community to understand their expectations and concerns.
- Provide regular reports to the executive team and board on admissions and marketing performance.
The Ideal Candidate
We are looking for a highly experienced and skilled professional with a strong background in admissions, marketing, or enrollment management. The ideal candidate will have:
- Post Graduate in Marketing, Business Administration, or a related field.
- Proven experience in admissions, marketing, or enrollment management, preferably in the education sector.
- Strong leadership and strategic planning skills.
- Excellent communication, interpersonal, and negotiation abilities.
- Familiarity with digital marketing tools and trends.
- Minimum 10 years of relevant experience.
About the Employer
Our client is an Operations Platform creating integrated and holistic School ecosystems. Crimson is a Pan India, Brand Neutral, Mid-Market New Age Curriculum, School Operating Company managing schools on "Asset Light Model".
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