Admissions and Marketing Director

6 days ago

Hyderabad, Telangana, India Crimson Schools Full time

Crimson Schools is a leading education platform that empowers schools to deliver holistic and integrated learning experiences. As an Admissions and Marketing Director, you will play a pivotal role in driving admissions, enhancing brand visibility, and strengthening our presence in the market.

Key Responsibilities:

  • Develop and implement comprehensive admissions strategies aligned with our school group's goals, setting enrollment targets, analyzing admission trends, and creating plans to achieve desired results.
  • Monitor the admissions process, ensuring a positive experience for prospective students and their families.
  • Design and execute a marketing plan to elevate our brand visibility, creating a consistent and compelling image across all marketing channels.
  • Oversee the development of our online presence, including our website and social media platforms, and implement online advertising, SEO, and other digital marketing initiatives.
  • Collaborate with our schools to understand their unique strengths and offerings, customizing marketing and admissions strategies to align with each school's characteristics.
  • Analyze demographic data and target markets to inform marketing strategies.
  • Plan and implement events related to admissions and marketing for each school, focusing on specific geographical areas in line with our marketing budget.
  • Provide analytics tools to track and analyze admissions and enrollment data.
  • Lead and manage the admissions team, providing guidance, training, and support.
  • Develop and manage budgets for admissions and marketing activities, ensuring cost-effective utilization of resources and a positive return on investment.
  • Monitor expenditures and financial performance against set budgets.
  • Engage with parents and the community to understand their expectations and concerns.
  • Provide regular reports to our executive team and board on admissions and marketing performance.
  • Collaborate with other departments to align communication efforts.

Ideal Profile:

  • Postgraduate degree in Marketing, Business Administration, or a related field.
  • Proven experience in admissions, marketing, or enrollment management, preferably in the education sector.
  • Strong leadership and strategic planning skills.
  • Excellent communication, interpersonal, and negotiation abilities.
  • Familiarity with digital marketing tools and trends.

Minimum 10 years of relevant experience in the education administration programs sector.

What's on Offer:

  • Join a market leader in education.
  • Strong opportunities to progress your career.

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