Business Growth Strategist

2 weeks ago

Vizag, Andhra Pradesh, India beBeeDevelopment Full time ₹ 18,00,000 - ₹ 25,00,000
Market Development Representative

You will play a crucial role in driving business growth by researching companies, qualifying and maturing leads, and engaging prospects to organize meetings with Sales and Account Managers.

Key Responsibilities:
  • Conduct market research to gather intelligence on customer and prospect accounts through public and private data sources.
  • Qualify and score inbound leads to identify and prioritize key companies and personas for maximum campaign effectiveness.
  • Monitor public information sources to augment accounts, leads, and opportunities with data to enhance prospecting effectiveness.
  • Develop personalized strategies for using email, social media, and other channels to engage prospects and increase engagement rates.
  • Follow up on marketing campaigns to create and maintain account intelligence briefs for Sales and Account Managers to prepare them for prospect and customer meetings.
  • Collaborate with teammates to develop targeted lists, call and email strategies, and messaging to drive opportunities and prospecting activities.
  • Work with partners to enrich, cleanse, and triage account data.
  • Document activity in Salesforce and report qualitative and quantitative results on a weekly basis.
Requirements:
  • 2-6 years of experience in Market Development, Business Development, or similar roles.
  • Ability to effectively research, qualify, and react to leads and business opportunities.
  • BA/BS or equivalent graduation education.
  • Experience with Salesforce.com, Marketo, or similar applications.
  • Excellent knowledge of MS Office (Outlook, Word, PowerPoint, and Excel).
  • Precise, professional communication style through both written and verbal channels.
  • Professional, empathetic manner capable of managing time and prioritizing tasks effectively with autonomy.
  • Proven experience working closely with cross-functional teams.
  • Ability to work in a fast-paced international start-up environment.

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