Pioneering Regional Marketing Lead

1 day ago

Pune, Maharashtra, India beBeeMarketing Full time ₹ 1,20,00,000 - ₹ 1,50,00,000
Senior Marketing Manager Role

Pioneer change in a rapidly evolving environment as a Senior Marketing Manager. Envision and execute strategic plans to drive brand awareness, engagement, and sales leads within your region.

At our organization, we foster an environment where every voice is heard, and ideas are valued. Empowerment drives our pioneering spirit, allowing teams to take initiative, explore new solutions, and revel in the thrill of constant innovation.

Key Responsibilities:

  • Develop and deploy effective online and offline marketing campaigns (external and internal) to maximize brand awareness and audience engagement within the region.
  • Engage and inspire employees within the region through targeted communications and initiatives.
  • Maintain organizational readiness for crisis communication when needed.

The Ideal Candidate:

- Translate global messaging and campaigns into region-specific content, media channels, and tactics.

- Develop the annual regional communications plan and calendar, aligned with the global communications plan and regional commercial objectives.

- Collaborate closely with the Regional Commercial organization to achieve regional commercial goals and objectives.

- Work with Regional Leadership to ensure impactful and consistent messaging to the internal organization.

- Build relationships with major regional media and trade press.

- Provide Marcom support for Regional Trade and Customer events.

- Measure, track, analyze, and report results related to regional campaign effectiveness (awareness, engagement, and conversion).

- Direct and manage external suppliers providing Marketing Communication support.

- Offer recommendations and feedback to Global Communications about regional news items and situations.

- Ensure brand consistency throughout all communication efforts.

- Manage budgets, suppliers, and external partners effectively.

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