Head of Growth and Innovation
3 weeks ago
About the Role:
At Doodhvale, we're revolutionizing the dairy industry by delivering high-quality dairy products directly to consumers through a seamless tech-enabled platform. As we continue to scale, we're seeking a seasoned Head of Growth and Innovation to lead all growth initiatives, focusing on driving digital acquisition, consumer engagement, and optimizing the customer funnel.
Key Responsibilities:
- Develop and execute a comprehensive growth strategy across all channels, leveraging data-driven insights to inform user acquisition and retention efforts.
- Deeply understand consumer behavior, map out and optimize the user funnel from acquisition to retention, and continuously work to improve conversion rates at every stage.
- Drive growth through product innovation, new features, and user experience optimization, leveraging product thinking to identify growth opportunities and build tech-driven solutions.
- Build and lead a high-performance team focused on user acquisition, engagement, retention, and data analytics, creating a culture of performance, experimentation, and learning.
- Partner with the marketing, product, and customer success teams to align growth initiatives with business objectives, customer needs, and product evolution.
- Leverage data and customer insights to refine strategies, identify growth opportunities, and launch new campaigns or initiatives to drive business impact.
Requirements:
- 6+ years of experience in a senior growth, digital marketing, or product management role, ideally within a fast-growing tech or D2C company.
- Strong understanding of digital growth levers, including paid and organic channels, partnerships, and content strategies.
- Demonstrated experience building and optimizing consumer funnels from awareness through conversion, retention, and beyond.
- Hands-on experience with data-driven growth strategies, including growth analytics, performance marketing, and automation tools.
- A deep understanding of product-led growth, with experience in collaborating with product and engineering teams to drive user acquisition and engagement.
- Proven leadership experience in building and leading cross-functional teams focused on growth, acquisition, and retention.
What We Offer:
- Competitive salary and performance-based incentives.
- A pivotal role in driving the growth of a high-potential, mission-driven company.
- Opportunity to lead and build a high-performance growth team from the ground up.
- Work with a passionate team that's revolutionizing how dairy products are delivered directly to consumers.
- Fast-paced, collaborative, and innovative work environment.
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