Creative Content Leader

2 days ago

Amritsar, Punjab, India beBeeContent Full time ₹ 12,00,000 - ₹ 19,95,000
About Us

We are seeking a skilled Content Marketing Strategist to lead our content initiatives and elevate our brand presence. This role demands a creative thinker with exceptional writing abilities, strong project management skills, and a data-driven mindset.

Key Responsibilities:

  • Develop, own, and execute the content marketing strategy aligned with business objectives and brand positioning.
  • Create a detailed editorial calendar, ensuring consistent and timely delivery of content.
  • Conduct content gap analysis and propose initiatives to strengthen our digital presence.

Content Creation & Management:

  • Produce a variety of content formats including blog articles, white papers, eBooks, guides, landing pages, case studies, infographics, videos, and marketing collateral.
  • Translate complex product and service information into accessible, engaging, and impactful messaging tailored to our target audience.
  • Manage and elevate our social media presence across platforms to increase engagement, reach, and brand authority.
  • Ensure all content adheres to brand guidelines, tone of voice, and quality standards.

Collaboration & Research:

  • Work closely with product managers, sales teams, designers, and subject matter experts to gather insights and create compelling narratives.
  • Conduct thorough research on industry trends, competitors, and customer pain points to inform content creation.
  • Stay updated with emerging content marketing practices, SEO strategies, and digital tools to enhance effectiveness.

Performance Tracking & Optimization:

  • Monitor and analyze content performance metrics, including engagement, reach, lead generation, and conversions.
  • Use insights and analytics to continuously refine the content strategy for better results.
  • Experiment with content formats, messaging, and distribution channels to maximize ROI.

Qualifications & Skills:

  • Experience: Minimum of 4 years in content marketing and social media management, preferably in a B2B SaaS environment (B2B Healthcare experience is advantageous).
  • MBA in marketing required
  • Writing Expertise: Exceptional writing, editing, and proofreading skills with a strong command of grammar and attention to detail.
  • SEO Knowledge: Solid understanding of basic SEO principles and best practices for content optimization.
  • Digital Savvy: Proficiency in managing corporate social media accounts and leveraging AI tools to enhance productivity (without relying on AI to write content).
  • Market Understanding: Experience in creating content for the U.S. market.
  • Collaboration Skills: Strong communication, teamwork, and stakeholder management abilities.
  • Project Management: Ability to manage multiple projects simultaneously, meet deadlines, and work independently.
  • Adaptability: Comfortable working in a fast-paced environment and aligning with U.S. time zones.

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