Digital Content Strategist

3 days ago

Amritsar, Punjab, India beBeeContent Full time ₹ 15,00,000 - ₹ 20,00,000

About the PositionProvider is seeking a skilled Content Marketing Manager to lead content initiatives and elevate brand presence. This role demands creative thinkers with exceptional writing abilities, strong project management skills, and data-driven mindsets.

Main Responsibilities

  • Content Strategy & Planning
    • Develop, own, and execute the content marketing strategy aligned with business objectives and brand positioning.
  • • Create detailed editorial calendars, ensuring consistent and timely delivery of content.
  • • Conduct content gap analyses and propose initiatives to strengthen digital presence.

Content Creation & Management

  • Create Engaging Content
    • Produce various content formats including blog articles, white papers, eBooks, guides, landing pages, case studies, infographics, videos, and marketing collateral.
  • • Translate complex product and service information into accessible, engaging, and impactful messaging tailored to target audiences.
  • • Manage and elevate corporate social media presence across platforms to increase engagement, reach, and brand authority.
  • • Ensure all content adheres to brand guidelines, tone of voice, and quality standards.

Collaboration & Research

  • Work Closely with Teams
    • Collaborate with product managers, sales teams, designers, and subject matter experts to gather insights and create compelling narratives.
  • • Conduct thorough research on industry trends, competitors, and customer pain points to inform content creation.
  • • Stay updated with emerging content marketing practices, SEO strategies, and digital tools to enhance effectiveness.

Performance Tracking & Optimization

  • Analyze and Optimize Performance
    • Monitor and analyze content performance metrics, including engagement, reach, lead generation, and conversions.
  • • Use insights and analytics to continuously refine the content strategy for better results.
  • • Experiment with content formats, messaging, and distribution channels to maximize ROI.

Qualifications & Skills

  • Experience: Minimum of 4 years in content marketing and social media management, preferably in B2B SaaS environments (B2B Healthcare experience advantageous).
  • Degree: MBA in Marketing.
  • Writing Expertise: Exceptional writing, editing, and proofreading skills with a strong command of grammar and attention to detail.
  • SEO Knowledge: Solid understanding of basic SEO principles and best practices for content optimization.
  • Digital Savvy: Proficiency in managing corporate social media accounts and leveraging AI tools to enhance productivity (without relying on AI to write content).
  • Market Understanding: Experience in creating content for U.S. markets.
  • Collaboration Skills: Strong communication, teamwork, and stakeholder management abilities.
  • Project Management: Ability to manage multiple projects simultaneously, meet deadlines, and work independently.
  • Adaptability: Comfortable working in fast-paced environments and aligning with U.S. time zones.

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