Marketing Strategist

16 hours ago

Amritsar, Punjab, India beBeeContent Full time US$ 80,000 - US$ 1,20,000
Content Marketing Manager

We are seeking a strategic and creative Content Marketing Manager to lead our content initiatives, elevate brand presence, and drive inbound demand.

  • Develop a content marketing strategy aligned with business objectives and brand positioning.
  • Create an editorial calendar ensuring consistent and timely delivery of high-quality engaging content across multiple channels.
  • Conduct content gap analysis and propose initiatives to strengthen our digital presence.

Main Responsibilities:

  • Produce a variety of content formats including blog articles, white papers, eBooks, guides, landing pages, case studies, infographics, videos, and marketing collateral.
  • Translate complex product and service information into accessible, engaging, and impactful messaging tailored to our target audience.
  • Manage and elevate the company's social media presence across platforms to increase engagement, reach, and brand authority.
  • Ensure all content adheres to brand guidelines, tone of voice, and quality standards.

Necessary Skills & Qualifications:

  • Minimum 4 years in content marketing and social media management, preferably in a B2B SaaS environment (B2B Healthcare experience is advantageous).
  • MBA in marketing is required.
  • Exceptional writing, editing, and proofreading skills with a strong command of grammar and attention to detail.
  • Solid understanding of basic SEO principles and best practices for content optimization.
  • Proficiency in managing corporate social media accounts and leveraging AI tools to enhance productivity without relying on AI to write content.

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