Expertise in Technical Content Creation
2 days ago
We're seeking an experienced Senior Content Marketing Specialist to drive engagement and lead generation through comprehensive content strategies.
Job Description:This is a key role in developing and executing the company's content marketing strategy, working closely with cross-functional teams to ensure alignment with business goals.
The ideal candidate has 6+ years of experience in B2B content marketing, preferably in tech or SaaS. They are comfortable writing for audiences like CTOs, engineering leads, and business decision-makers.
Key Responsibilities:- Develop and execute comprehensive content marketing strategies that drive engagement and lead generation
- Write, edit, and publish high-quality content tailored for technical B2B audiences including CTOs, engineers, and business leaders
- Own the editorial calendar, ensuring consistent delivery of content aligned with business objectives
- Manage SEO strategy, leveraging best practices and tools to improve content visibility and ranking
- Analyze content performance using analytics platforms like Google Analytics 4 (GA4) and SEMrush
- Collaborate closely with SEO specialists, designers, product teams, and subject matter experts (SMEs)
- Utilize AI tools (e.g., ChatGPT, Grammarly) to enhance content creation efficiency and quality
- Lead editorial reviews and ensure all content meets high standards of accuracy, clarity, and technical relevance
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