Performance Marketing Specialist
3 weeks ago
About River
River is an electric vehicle company building multi-utility scooters. Our mission is to empower the ambitious youth of today with the means to achieve success. We believe in the importance of innovation and sustainability in the automotive industry.
Key Responsibilities:
- Develop and execute a comprehensive performance marketing strategy across paid search, social media, display, and affiliate marketing channels.
- Optimise and manage campaigns on platforms like Google AdWords, Facebook Ads, Instagram, YouTube, and other emerging digital channels.
- Monitor and analyse performance metrics to ensure that campaigns deliver against key KPIs such as CPA, ROAS, CTR, and LTV.
- Collaborate with the creative, content, and product teams to develop compelling ads, landing pages, and marketing assets that drive engagement and conversions.
- Lead A/B testing initiatives to continuously optimise ad creatives, landing pages, and targeting strategies.
- Oversee budget allocation and forecasting, ensuring efficient use of the performance marketing budget.
- Develop and present regular reports and insights to senior leadership, providing actionable recommendations for campaign improvement.
- Stay up-to-date with the latest trends and best practices in digital marketing, performance marketing, and paid media.
Requirements:
- Degree in Marketing, Business, or a related field
- 3+ years of hands-on experience in performance marketing, digital advertising, or paid media management.
- Proven track record of managing and scaling digital marketing campaigns with a strong focus on ROI.
- In-depth knowledge of Google Ads, Meta Ads, affiliate marketing platforms, and programmatic advertising.
- Strong analytical skills, with experience in using tools like Google Analytics, Data Studio, or other reporting and analytics platforms.
- Excellent project management and organisational skills with the ability to manage multiple projects simultaneously.
- Experience working in fast-paced, high-growth environments (experience in the Automotive or EV industry is a plus).
- Strong communication skills with the ability to collaborate effectively with cross-functional teams.
- Experience with marketing automation tools and CRM systems (e.g. Clevertap, MoEnage, Salesforce).
- Familiarity with SEO, content marketing, and influencer marketing strategies.
- Advanced proficiency with Excel and data visualisation tools (e.g. Tableau, Power BI).
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