Performance Marketing Strategist
3 weeks ago
Saturn Realtech is a leading IT product-based company focused on delivering state-of-the-art technology solutions. We specialize in developing innovative software products that address complex challenges across various industries.
As a Performance Marketing Specialist, you will be responsible for strategizing and managing lead generation through various marketing channels, including PPC, social media advertising, and search engine marketing. You will optimize performance-driven marketing campaigns to achieve measurable results.
Key Responsibilities:
- Develop and refine audience segments to ensure that ads reach the most relevant and high-converting audiences.
- Utilize custom audiences, lookalike audiences, and retargeting strategies to maximize campaign effectiveness.
- Analyses campaign performance metrics such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
- Continuously test and optimize ad creatives, bidding strategies, and ad placements to improve performance.
- Use data-driven insights to make informed decisions and continuously improve campaign effectiveness.
Qualifications:
- Bachelor's degree in marketing, business, data analytics, or a related field, or equivalent practical experience.
- Minimum of 3 years of experience in performance marketing or digital advertising.
- Proven experience with major advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) and performance tracking tools.
- Strong analytical skills with proficiency in data analysis and interpretation.
- Familiarity with A/B testing and optimization techniques.
Preferred Qualifications:
- Experience with programmatic advertising and demand-side platforms (DSPs).
- Knowledge of SEO and its interplay with paid search strategies.
- Familiarity with marketing automation tools and CRM systems.
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