Digital Marketing Specialist

2 weeks ago


Bengaluru, Karnataka, India PUMA Full time
Key Performance Marketing Role

About the Job:

PUMA is seeking a skilled Digital Marketing Specialist to lead performance marketing campaigns for the Oceania region. The ideal candidate will have a strong background in digital marketing and experience in executing marketing campaigns across various marketplaces.

Key Responsibilities:

  • Develop and execute performance marketing campaigns to drive visibility and performance amongst PUMA's loyal database in the Oceania region.
  • Collaborate with the Oceania ECOM team to understand consumer behavior and preferences.
  • Drive integrated marketing campaigns to acquire and retain customers.
  • Analyze campaign results, including data analysis and evaluation of KPIs.
  • Stay up-to-date with digital marketing trends and technologies.

Requirements:

  • 3+ years of experience in digital marketing.
  • Prior experience in executing marketing campaigns across marketplaces.
  • Strong analytical and data interpretation skills.
  • Understanding of marketplaces (Amazon Ads) as media platforms.
  • Knowledge of web analytics tools (Google Analytics or Adobe Omniture).


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