Performance Marketing Specialist
2 weeks ago
We're seeking a highly skilled Performance Marketing Specialist to join our team at River, an electric vehicle company building multiutility scooters. As a key member of our marketing team, you will be responsible for developing and executing the performance marketing strategy across paid search, social media, display, and affiliate marketing channels.
Key Responsibilities
* Develop and execute the performance marketing strategy across paid search, social media, display, and affiliate marketing channels.
* Optimise and manage campaigns on platforms like Google AdWords, Facebook Ads, Instagram, YouTube, and other emerging digital channels.
* Monitor and analyse performance metrics to ensure that campaigns deliver against key KPIs such as CPA, ROAS, CTR, and LTV.
* Work closely with creative, content, and product teams to develop compelling ads, landing pages, and marketing assets that drive engagement and conversions.
* Lead A/B testing initiatives to continuously optimise ad creatives, landing pages, and targeting strategies.
* Oversee budget allocation and forecasting, ensuring efficient use of the performance marketing budget.
* Develop and present regular reports and insights to senior leadership, providing actionable recommendations for campaign improvement.
Requirements
* Degree in Marketing, Business, or a related field
* 3+ years of handson experience in performance marketing, digital advertising, or paid media management.
* Proven track record of managing and scaling digital marketing campaigns with a strong focus on ROI.
* Indepth knowledge of Google Ads, Meta Ads, affiliate marketing platforms, and programmatic advertising.
* Strong analytical skills, with experience in using tools like Google Analytics, Data Studio, or other reporting and analytics platforms.
* Excellent project management and organisational skills with the ability to manage multiple projects simultaneously.
* Experience working in fastpaced, highgrowth environments (experience in the Automotive or EV industry is a plus).
* Strong communication skills with the ability to collaborate effectively with crossfunctional teams.
* Experience with marketing automation tools and CRM systems (e.g., Clevertap, MoEnage, Salesforce).
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