Performance Marketing Strategist

3 weeks ago


Bengaluru, Karnataka, India Saturn Realcon Pvt Ltd Full time

Job Title: Performance Marketing Specialist

Company: Saturn Realtech

Job Summary:

We are seeking a highly skilled Performance Marketing Specialist to join our team at Saturn Realtech. As a key member of our marketing team, you will be responsible for developing and executing performance-driven marketing campaigns to drive lead generation and brand awareness.

Key Responsibilities:

  • Campaign Management:
  • Develop and manage performance marketing campaigns across various channels, including PPC, social media advertising, and search engine marketing.
  • Conduct keyword research, create ad copy, and design targeting strategies to reach and engage the target audience.
  • Utilize data analytics tools to track campaign performance and make data-driven decisions to optimize campaign effectiveness.
  • Analytics and Optimization:
  • Analyze campaign performance metrics, including click-through rates, conversion rates, cost per acquisition, and return on ad spend.
  • Continuously test and optimize ad creatives, bidding strategies, and ad placements to improve campaign performance.
  • Budget Management:
  • Manage ad budgets to ensure efficient use of resources and maintain a strong return on ad spend.
  • Adjust budgets and bids based on performance data to achieve campaign objectives.

Requirements:

  • Bachelor's degree in marketing, business, or a related field.
  • Minimum of 3 years of experience in performance marketing or digital advertising.
  • Proven experience with major advertising platforms and performance tracking tools.
  • Strong analytical skills with proficiency in data analysis and interpretation.

Preferred Qualifications:

  • Experience with programmatic advertising and demand-side platforms.
  • Knowledge of SEO and its interplay with paid search strategies.
  • Familiarity with marketing automation tools and CRM systems.

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