Data-Driven Marketing Transformation Lead

2 days ago

Mumbai, Maharashtra, India beBeeTransformation Full time ₹ 1,00,00,000 - ₹ 2,00,00,000

Job Overview:

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We are seeking a forward-thinking Data-Driven Marketing Transformation Lead to drive our marketing transformation by integrating MarTech capabilities with robust data analytics.

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This role will own the end-to-end marketing technology stack, performance marketing efficiency, and data insights to accelerate growth, customer engagement, and ROI.

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  • Main Responsibilities:
  • Define and lead the integrated MarTech and data analytics roadmap in alignment with business goals
  • Drive performance marketing efficiency through the integration of Salesforce platforms and tools
  • Lead implementation and optimization of Salesforce Marketing Cloud and Salesforce Data Cloud
  • Build and manage marketing automation frameworks using CRM and customer data platforms
  • Leverage analytics and BI tools such as Tableau and Google Analytics to deliver actionable insights
  • Drive use of predictive analytics for lead scoring, customer segmentation, and churn prediction
  • Oversee implementation of personalization engines, recommendation systems, and ML models
  • Enable seamless integration of AdTech, CMS, and DXP platforms for unified marketing operations
  • Collaborate with cross-functional teams to ensure data-driven marketing strategy and execution
  • Monitor and report on marketing performance metrics and lead performance enhancement initiatives
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Requirements:

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To be successful in this role, you should have:

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  • Proven experience in leading marketing transformation initiatives
  • Expertise in MarTech and data analytics
  • Strong leadership and project management skills
  • Ability to work collaboratively with cross-functional teams
  • Excellent communication and presentation skills
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Benefits:

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As a member of our team, you can expect:

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  • A competitive salary and bonus structure
  • Ongoing training and development opportunities
  • A dynamic and supportive work environment
  • Opportunities for career growth and advancement
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What We Offer:

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We offer a range of benefits to support your overall well-being, including:

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  • Flexible working hours and remote work options
  • A comprehensive health insurance plan
  • A generous paid time off policy
  • Access to state-of-the-art equipment and software

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