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Data Driven Transformation Expert

2 weeks ago

Mumbai, Maharashtra, India beBeePerformance Full time ₹ 1,41,62,400 - ₹ 2,29,04,000

Job Title:

Performance Enhancement Lead

We are seeking a visionary leader to drive data-driven marketing transformation by integrating MarTech capabilities with robust data analytics.

This role will own the end-to-end marketing technology stack, performance marketing efficiency, and data insights to accelerate growth, customer engagement, and ROI.


About Us

Our mission is to use technology to reinvent the way land is experienced. By digitising its ownership. By using complete transparency in all aspects. By making investments simpler and more accessible. By covering amenities that will reimagine an industry.

Our corporate philosophy is based on three core values: consumers' right to reimagine land buying as a positive and simple process, befriending the planet by giving back what we take from it, and complete transparency in every process.

We believe in making land amazing again, by democratising its ownership. We do this by making it a younger, nimbler and a more viable asset for Indians everywhere.


Key Responsibilities
  • Define and lead the integrated MarTech and data analytics roadmap in alignment with business goals
  • Drive performance marketing efficiency through the integration of Salesforce platforms and tools
  • Lead implementation and optimization of Salesforce Marketing Cloud and Salesforce Data Cloud
  • Build and manage marketing automation frameworks using CRM and customer data platforms
  • Leverage analytics and BI tools such as Tableau and Google Analytics to deliver actionable insights
  • Drive use of predictive analytics for lead scoring, customer segmentation, and churn prediction
  • Oversee implementation of personalization engines, recommendation systems, and ML models
  • Enable seamless integration of AdTech, CMS, and DXP platforms for unified marketing operations
  • Collaborate with cross-functional teams to ensure data-driven marketing strategy and execution
  • Monitor and report on marketing performance metrics and lead performance enhancement initiatives