Mobile Game Acquisition Strategist

1 day ago

Thrissur, Kerala, India beBeeUserAcquisition Full time ₹ 1,35,00,000 - ₹ 2,01,00,000
Job Title: User Acquisition Specialist

Role Summary:

As a key member of our growth team, we are seeking a highly motivated and data-driven User Acquisition Specialist to manage the entire UA funnel - from campaign conceptualization to in-depth performance analysis.

The ideal candidate will have a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration. They will be responsible for acquiring high-quality users at scale and maximizing long-term ROI.

Key Responsibilities:

  • Plan, launch, and optimize UA campaigns across major ad platforms, including Meta, Google Ads, TikTok, and Apple Search Ads.
  • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals.
  • Implement structured A/B tests for campaigns, audiences, and creatives.
  • Ensure accurate event configuration and tracking across ad platforms and MMPs.
  • Partner with engineering teams to QA and troubleshoot SDK/event integrations.

Required Skills and Qualifications:

  • 4+ years of hands-on experience in UA for mobile games (social, hypercasual, or casino preferred).
  • Proven expertise with major ad platforms (Meta, Google Ads, TikTok, ASA).
  • Strong working knowledge of MMPs (AppsFlyer, Adjust, Singular) including event setup and analysis.
  • Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention).
  • Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
  • Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau, or equivalent).
  • Strong analytical, mathematical, and problem-solving skills.
  • Entrepreneurial mindset with a high sense of ownership and accountability.

Benefits:

  • Opportunity to work on high-growth projects and collaborate with cross-functional teams.
  • Professional development and training opportunities.
  • Competitive salary and benefits package.

Other Information:

  • We value diversity, equity, and inclusion in the workplace.
  • We strive to create a supportive and inclusive environment for all employees.

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