Mobile Games Growth Strategist

2 days ago

Thrissur, Kerala, India beBeeExpert Full time ₹ 10,00,000 - ₹ 12,00,000
User Acquisition Expert

About the Role

We're seeking a highly skilled User Acquisition Expert to drive profitable growth through precision targeting and creative iteration.

The ideal candidate will own campaign strategy, execution, and optimization across multiple channels ensuring that every dollar spent translates into measurable revenue.

  • Plan, execute, and continuously optimize paid user acquisition campaigns across high-performance ad networks.
  • Analyze deep-funnel metrics (e.g. payer conversion, ARPU, LTV) and adjust strategy based on true value generation.
  • Develop and manage budgets with the goal of maximizing return on ad spend (ROAS).
  • Run sophisticated creative testing and iterate on high-performing ad types (video, static, playable).
  • Build robust attribution models and cohort analyses using industry-standard tools.
  • Collaborate with product teams on monetization strategies, funnel optimization, and lifetime value-boosting features.
  • Report regularly on spend, performance, forecast accuracy, and opportunities to improve efficiency.
Requirements
  • 3+ years of user acquisition experience in casual mobile games or performance marketing with a strong ROAS mandate.
  • Deep expertise with Meta Ads, Google App Campaigns, and rewarded video networks.
  • A track record of scaling user acquisition with positive unit economics.
  • A strong analytical mindset with fluency in Excel, cohort models, cost per acquisition/cost per install analysis, and predictive ROAS models.
  • Familiarity with attribution platforms and key metrics (ARPU, ARPDAU, retention).
  • Experience running campaigns on both Android and iOS; comfort with SKAN and IDFA constraints.
  • A strong sense of creative testing strategy and knowledge of what works in casual game ads.
Benefits
  • Competitive salary and equity package.
  • A high ownership role focused on driving business results.
  • A remote-first culture with flexible working hours.
  • The opportunity to work with a sharp, driven team that values experimentation and results.
  • Access to real-time data, automation tools, and budget autonomy to execute fast.

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