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Digital Marketing Strategist

1 month ago

Vadodara, Gujarat, India The Brandview Full time

About The Brandview

The Brandview is a leading digital marketing agency that helps businesses drive growth and succeed in the ever-evolving online landscape.

Job Summary

We are seeking an experienced Digital Marketing Strategist to join our team. As a key member of our performance marketing team, you will be responsible for developing and executing successful online marketing campaigns across multiple channels.

Main Responsibilities:

  • Campaign Planning and Execution: Plan, develop, and optimize performance marketing campaigns to drive engagement and conversions across Google Ads, Facebook, Instagram, Amazon Advertising, and other channels.
  • Data Analysis and Optimisation: Monitor, analyze, and report on campaign performance metrics (CTR, conversion rates, CPA, ROAS) to make data-driven decisions and continuously improve performance.
  • Content Coordination: Collaborate with creative and content teams to ensure advertising materials align with brand messaging and are optimized for each channel.
  • A/B Testing: Conduct A/B and multivariate tests on ad creatives, landing pages, and campaigns to understand user behavior and improve conversion rates.
  • SEO & SEM Management: Support SEO initiatives and manage SEM campaigns to improve search visibility, ensuring optimised ad copy, keywords, and bid strategies.
  • Market and Competitor Analysis: Stay updated with industry trends and competitor strategies, using insights to inform campaign strategies and opportunities.
  • Budget Management: Efficiently manage advertising budgets to maximize return on investment and cost-effective spending.
  • Audience Targeting & Segmentation: Define and refine audience segments for targeted ad campaigns, utilizing retargeting and lookalike audiences to reach ideal customer profiles.
  • Performance Reporting: Generate and present reports on campaign success, providing actionable insights and recommendations for improvement.

Requirements:

  • Experience: 1+ years of experience in performance marketing, digital advertising, or a similar role with a proven track record in managing successful digital campaigns.
  • Technical Skills: Proficiency in Google Ads, Facebook Ads Manager, Amazon Advertising, Google Analytics, and other performance marketing tools. Knowledge of SEO best practices and familiarity with CMS platforms is a plus.
  • Analytical Skills: Strong analytical abilities, with the capability to interpret data, derive insights, and make data-driven decisions. Advanced knowledge of Excel or Google Sheets for data analysis is preferred.
  • Creativity and Attention to Detail: Creative thinker with a high level of attention to detail, especially in copywriting, design aesthetics, and user experience.
  • Communication and Collaboration: Excellent verbal and written communication skills with the ability to work effectively with cross-functional teams.
  • Adaptability: Ability to thrive in a fast-paced environment and adapt to changing marketing dynamics and industry trends.

Preferred Qualifications:

  • E-commerce Experience: Previous experience in the e-commerce or toy industry is a strong advantage.
  • Certifications: Google Ads, Facebook Blueprint, or similar certifications are a plus.

Compensation Package:

The salary for this position is $80,000 - $110,000 per annum, depending on experience. We also offer a comprehensive benefits package, including health insurance, retirement plan, and paid time off.