Innovative Marketing Strategist
18 hours ago
About Global Games Show:
We are a leading Blockchain, AI and Crypto consulting firm with multiple solutions for our clients including Marketing & PR, Media House, Staffing & Recruitment, Events among others. Our Global Games Show is a launch event under the VAP Group umbrella.
The company seeks an Innovative Marketing Strategist who can develop, execute, and evaluate marketing campaigns to increase brand visibility and engagement on social media platforms. The role involves designing and implementing strategic partnerships with influencers to leverage their audiences and create impactful content. The key objective is to boost brand awareness, engagement, and conversions through data-driven decision making.
Key Responsibilities:
- Develop and execute influencer marketing strategies that align with the overall marketing goals and objectives.
- Identify and partner with influencers who align with our target audience and brand values, ensuring seamless integration into marketing campaigns.
- Collaborate with cross-functional teams, such as social media, creative, and PR, to establish cohesive and successful campaigns.
- Monitor campaign performance, providing regular reports on metrics such as engagement, reach, and ROI.
- Stay informed about industry trends and best practices in influencer marketing, applying this knowledge to drive innovative campaigns.
Requirements:
- Prior experience as an Influencer Marketing Manager or similar role is required.
- A strong understanding of social media platforms and their optimal techniques is essential.
- Possessing excellent communication and negotiation skills is crucial for building strong relationships with influencers.
- Data analysis and interpretation skills are necessary to inform campaign optimization decisions.
- A Bachelor's degree in Marketing, Communications, or a related field is required.
Salary Range: $80,000 - $110,000 per annum
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