Digital Marketing Strategist

6 days ago


Vadodara, Gujarat, India OneOrigin Full time

We are seeking a talented Digital Marketing Strategist to join our team at OneOrigin. In this role, you will play a critical part in driving our digital marketing efforts and helping us achieve our business goals.

About the Company

OneOrigin is an innovative, market-leading enterprise solution with a growing customer base. Our company culture is exciting and nurturing, with a focus on rewarding determination and problem-solving skills. We have clear goals and opportunities for learning and growth, as well as smart and connected global teams that work together like a family to delight our customers.

About the Role

In this role, you will be responsible for conducting comprehensive SEO audits and implementing strategies to improve organic search rankings. You will also perform keyword research, on-page optimization, and content optimization to drive organic traffic. Additionally, you will monitor and analyze website performance using tools like Google Analytics, SEMrush, and Ahrefs. You will develop and execute link-building strategies to enhance domain authority and visibility, and stay updated with the latest SEO trends, algorithm updates, and best practices.

Your responsibilities will also include planning, executing, and optimizing paid marketing campaigns across platforms such as Google Ads, Facebook Ads, and other relevant channels. You will plan, execute, and optimize Native Advertising campaigns, conduct A/B testing to determine the most effective ad creatives and landing pages, and monitor and analyze campaign performance metrics, adjusting strategies to maximize ROI.

Responsibilities
  • Plan, execute, and optimize paid marketing campaigns across platforms such as Google Ads, Facebook Ads, and other relevant channels.
  • Plan, execute, and optimize Native Advertising campaigns.
  • Conduct A/B testing to determine the most effective ad creatives and landing pages.
  • Monitor and analyze campaign performance metrics, adjusting strategies to maximize ROI.
Qualifications

To be successful in this role, you will need a Bachelor's degree in Marketing, Business, or a related field. You should have proficiency in SEO tools, expertise in managing Google Ads, Facebook Ads, and other paid marketing platforms, and familiarity with marketing automation tools (e.g., HubSpot, Marketo). You should also have strong understanding of ABM strategies and best practices, ability to analyze data, identify trends, and make data-driven decisions, experience with A/B testing and conversion rate optimization, excellent written and verbal communication skills, ability to create compelling marketing messages and content, strong organizational skills and attention to detail, and ability to manage multiple projects and meet deadlines.

Benefits

We offer a competitive salary range of $80,000 - $110,000 per year, depending on experience. We also provide Gratuity as per the payment of the Gratuities Act, Medical Insurance coverage of up to Rs 3 lakhs for you, your spouse, and 2 children, Metro commute reimbursement, and Fitness benefit plans worth 1500 per month. We are an equal opportunity employer and are committed to diversity and inclusivity.



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