Digital Influencer Marketing Strategist

7 hours ago

Vadodara, Gujarat, India RAS Luxury Skincare Full time

At RAS Luxury Skincare, we are seeking a highly skilled Digital Influencer Marketing Strategist to join our team. In this role, you will be responsible for developing and executing comprehensive influencer marketing strategies that drive brand awareness, engagement, and sales.

About the Role

This is an exciting opportunity to work with a leading luxury skincare brand and contribute to the growth of our influencer marketing program. As a Digital Influencer Marketing Strategist, you will collaborate closely with internal teams to develop and execute campaigns that align with brand objectives and resonate with our target audience.

Key Responsibilities
  • Develop and execute comprehensive influencer marketing strategies that align with brand objectives and engage the target audience.
  • Identify, build, and maintain relationships with influencers across various platforms, ensuring partnerships drive brand awareness and engagement.
  • Collaborate with cross-functional teams to create campaigns that align with overall marketing goals and brand messaging.
  • Oversee the execution of influencer campaigns, from concept development to post-campaign reporting, ensuring on-time delivery and measurable results.
  • Monitor and analyze campaign performance, using insights to optimize future strategies and ensure continuous improvement in reach, engagement, and ROI.
  • Stay updated on influencer trends, industry shifts, and competitor activity to ensure the brand remains a leader in the influencer marketing space.
  • Develop campaign briefs, content guidelines, and collaborate on the creation of engaging and authentic content with influencers.
Requirements

To succeed in this role, you will need:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 4+ years of experience in influencer marketing, with a focus on developing and managing influencer partnerships.
  • Strong understanding of social media platforms, influencer trends, and engagement metrics.
  • Excellent communication, negotiation, and relationship-building skills.
  • Proven track record of executing influencer campaigns that deliver results and drive brand success.
What We Offer

We offer a competitive salary of $85,000 per year, as well as opportunities for professional growth and development. If you are a motivated and experienced influencer marketing professional looking for a new challenge, please submit your application.

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