Regional Account Manager
4 days ago
Job Purpose
Develop and implement a key accounts strategy for identified and selected regional key accounts, ensuring alignment with company objectives.
Act as a primary interface for assigned accounts, managing all matters to ensure customer and company objectives are met.
Efficiently manage accounts, develop long-term customer relationships, understanding key customer requirements to create business opportunities and drive sales growth in line with company objectives.
Major Activities
Drive sales growth and gross profit contribution for assigned key accounts.
Conduct in-depth analysis of accounts, gathering information and data on regular and sustained basis to optimize account development and sales growth.
Develop and execute data-driven growth plans and opportunities, coordinating with internal and external stakeholders to implement aligned growth programs.
Provide end-to-end solutions for assigned accounts, ensuring effective account coverage and building on opportunities to add more accounts through collaboration with the General Trade team.
Provide customer support on programs and build loyalty through continuous engagement with key accounts.
Evaluate the effectiveness and efficiency of growth plans on a regular basis with key accounts, addressing any adverse events or product complaints in a timely manner.
Key Performance Indicators
Sales growth at accounts, account sales actual vs plan, market share at accounts (total, brand-wise), spends ROI - actual vs budgeted, results vs actual vs budgeted, and cost for spends done at accounts.
Ideal Background
Education
Bachelor's degree from an accredited reputable educational institution, MBA from a Tier 1/2 institute.
Languages
Written and spoken fluency in English and Hindi.
Experience
5-6 years progressive sales experience with min 1 year in key account management, modern trade, e-commerce, or e-retailing firms, with experience criteria negotiable based on quality of experience.
Specific Professional Competencies Business acumen, perspective, negotiating, innovation, ethics and values, integrity and trust.
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