Global Social Media Marketing Director

5 days ago


Mumbai, Maharashtra, India Yocket Full time

About Yocket, a pioneer in international education:

We connect over 1 million students worldwide to the world's best learning opportunities.

As a leading provider of premium counseling services since 2015, we help students gain admission to top universities like Harvard, MIT, Stanford, Oxford, and many others.

This role is ideal for a passionate creator with expertise in storytelling, social media trends, and audience engagement. You will drive engagement, grow our community, and maintain a consistent brand voice across our platforms.

  • Content Strategy: Develop engaging content (graphics, videos, posts) that aligns with Yocket's brand, voice, and goals.
  • Platform Management: Oversee daily activities on Instagram, Facebook, YouTube, LinkedIn, ensuring timely and consistent posting, commenting, and sharing.
  • Audience Engagement: Actively engage with followers, respond to comments, and foster community interaction by initiating meaningful conversations.
  • Social Media Analytics: Track performance using metrics and analytics tools (e.g., Hootsuite, Sprout Social), and prepare regular reports to assess performance and refine strategies.
  • Trend Monitoring: Stay ahead of social media trends, platform updates, and industry developments to keep Yocket's content fresh, relevant, and engaging.
  • Cross-Functional Collaboration: Partner with the marketing and design teams to ensure social media content is aligned with broader marketing initiatives and campaigns.

Requirements:

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • 1-2 years of experience managing social media platforms for a brand or in a related role.
  • Strong communication and writing skills.
  • In-depth knowledge of social media platforms, trends, and best practices.
  • Proficiency in design tools like Canva, Adobe Creative Suite, or similar.
  • Experience with social media analytics tools and platform insights.

Preferred Skills:

  • Experience with short-form video creation (e.g., Reels, YouTube Shorts).
  • Basic knowledge of SEO and digital marketing is a plus.

Benefits:

  • Flexible work setup allowing you to balance work and life.
  • Comprehensive healthcare coverage for you and your family.
  • Wellness programs, including access to mental and physical health professionals.
  • Smart casual dress code.
  • Healthy snacks.
  • Young, driven team dedicated to making a real impact in international education.
  • Rocket-fueled growth opportunities.
  • Endless learning opportunities.

Salary Estimate: ₹3 LPA - ₹5 LPA, depending on experience and interview performance.



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