Content Strategist for Email Marketing Campaigns
1 day ago
We're seeking an experienced Content Strategist to lead our email marketing campaigns. As a key member of our team, you'll be responsible for crafting compelling email content that drives engagement and conversions.
Key Responsibilities:- Email Content Creation: Develop high-quality email copy that resonates with our audience, including newsletters, promotional emails, drip campaigns, and automated sequences.
- Subject Line Optimization: Craft subject lines and preview text that drive high open rates while maintaining brand integrity.
- Collaboration and Design: Work closely with designers to ensure seamless integration of copy and visual elements.
- Brand Voice Guidelines: Create and maintain brand voice guides for email communications across multiple client accounts.
- A/B Testing and Analysis: Conduct A/B testing of email copy and analyze results to optimize performance.
- Campaign Alignment: Collaborate with marketing strategists to understand campaign objectives and translate them into effective messaging.
- Edit and Proofread: Ensure all email content is accurate, well-written, and free of errors.
- Project Management: Manage multiple projects simultaneously while meeting tight deadlines.
- Bachelor's degree in English, Marketing, Communications, or related field.
- 3+ years of experience writing marketing copy, with at least 2 years focused on email marketing.
- Portfolio demonstrating successful email marketing campaigns.
- Strong understanding of email marketing metrics and KPIs.
- Excellent writing and editing skills with meticulous attention to detail.
- Experience with email marketing platforms (e.g., Klaviyo, HubSpot).
- Strong time management skills and ability to handle multiple projects.
- Knowledge of anti-spam legislation and other email marketing regulations.
Estimated Salary: $80,000 - $110,000 per year, depending on location and experience.
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