Content Strategist for Marketing Campaigns
2 days ago
About ALLEN Digital
We are a dynamic and innovative digital marketing agency seeking an experienced Content Strategist to join our team. As a Content Strategist, you will play a key role in developing compelling content tailored to drive customer retention and acquisition across various marketing channels.
Key Responsibilities:
- Create high-impact content for CRM campaigns, including emails, push notifications, and SMS, to boost customer engagement and retention.
- Develop persuasive ad copy for performance marketing campaigns across digital platforms, such as Google Ads and Facebook, to drive measurable results.
- Write engaging content for social media posts, stories, and captions to attract new audiences and retain existing customers.
- Collaborate with the marketing, design, and product teams to ensure messaging aligns with campaign goals and brand guidelines.
- Analyze and optimize content based on performance metrics and A/B testing results to continually improve marketing effectiveness.
- Stay up-to-date with industry trends, best practices, and emerging channels to bring fresh ideas to the table.
Salary: $85,000 - $110,000 per year
Qualifications:
- 2-4 years of experience in content strategy, preferably in tech, digital, or startup environments.
- A strong portfolio showcasing diverse writing styles across CRM, performance marketing, and social media.
- Ability to write clear, concise, and persuasive content tailored to different target audiences.
- Understanding of customer retention and acquisition strategies.
- Familiarity with A/B testing and performance metrics in marketing campaigns.
- Excellent communication and collaboration skills.
- Creative thinker with a detail-oriented approach.
Preferred Skills:
- Experience working on high-velocity marketing teams.
- Knowledge of digital marketing tools and platforms, such as HubSpot and Braze.
- Basic understanding of SEO principles and how to optimize content for search and conversions.
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