Content Marketing Strategist
3 weeks ago
We're seeking a skilled Content Marketing Strategist to develop and execute a content strategy that drives brand awareness, engages our target audience, and supports lead generation efforts. This role involves creating high-quality, data-driven content tailored for startups, investors, and wealth managers, ensuring consistency across all channels.
About the Role:- Develop and implement a content marketing strategy aligned with Nucleo's business goals.
- Conduct audience research to create content that resonates with key personas (startups & investors).
- Maintain a content calendar for blog posts, social media, whitepapers, case studies, email campaigns, and sales, marketing pitches.
Key Responsibilities:
- Create compelling content, including blog articles, product guides, newsletters, and video scripts.
- Collaborate with designers, product teams, and external freelancers to produce high-quality visuals, infographics, and videos.
- Ensure content aligns with SEO best practices to maximize visibility and engagement.
Performance Measurement & Optimization:
- Track, analyze, and report on content performance using tools like Google Analytics and HubSpot.
- Use insights to refine the content strategy, ensuring continuous improvement.
- Identify opportunities for repurposing existing content to maximize reach and impact.
Salary: $80,000 - $110,000 per annum, depending on experience.
Nucleo Overview: We are a cutting-edge private market investment platform designed to empower startups, investors, and wealth management firms. Our mission is to simplify private investments through technology, making smarter investing accessible to all.
Requirements:
- Proven experience in content marketing, preferably in SaaS, fintech, or startups.
- Exceptional writing, editing, and storytelling skills with an eye for detail.
- Strong understanding of SEO and analytics tools (e.g., Google Analytics, SEMrush, Ahrefs).
- Experience creating diverse content.
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