Content Marketing Strategist
3 days ago
**Job Title:** Content Marketing Strategist
We are seeking a highly skilled Content Marketing Strategist to join our team at Minions Ventures Pvt Ltd. As a key member of our marketing department, you will be responsible for creating and executing a comprehensive content marketing strategy that aligns with our company's overall goals.
**Estimated Salary:** ₹12,00,000 - ₹18,00,000 per annum (depending on experience)
The ideal candidate will have a strong understanding of B2B marketing principles and a proven track record of developing and executing successful content marketing campaigns. You will work closely with our design and digital marketing teams to increase website traffic and drive organic leads.
**Key Responsibilities:*
- Create and spearhead communications strategy and content management
- Ideate and maintain a content and communications calendar aligning with the overall Marketing and company goals
- Content writing & editing: blogs, articles, whitepapers, newsletters, reports, ad copies, etc
- Be responsible for all internal and corporate communications
- Help with PR, branding activities, events, social media marketing, etc
- Provide content for emails, landing pages, sales and product collaterals
- Prepare product launch-related content and communication
- SEO & Keyword research
- Brainstorm and ideate new concepts for campaigns
- Function as the central team helping other functions in the organization with all communication requirements
- Work with designers and digital marketing team to increase website traffic and organic leads
**Requirements:***
- 5-6 years of relevant experience in content marketing or a related field
- Post-graduate degree in a relevant field
- Experience in social media and content marketing
- Sound knowledge of WordPress and social media platforms, Strong SEO skills
- Proficient in all Microsoft Office applications
- Experience in B2B marketing is a must
- Prior startup and Fintech experience are preferred
- Excellent team player with great communication skills
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