Demand Generation Executive

8 hours ago

Gulbarga, Karnataka, India beBeeMarketing Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

About our company:

We are an innovation-led engineering firm delivering business outcomes for enterprises globally. We solve complex Digital Transformation challenges across our Superpowers:

  • Modernization & Migration
  • Data & AI/ML
  • Cybersecurity
  • SDx & Digital Workspace

We offer Professional and Advisory Services, Elastic Engineering Services, Managed Services, and Talent Acquisition & Platform Resell Services.

Job Title:Marketing Director

Key Responsibilities:

  • Design, implement, and measure full-funnel marketing strategies to build awareness, generate qualified leads, and accelerate pipeline.
  • Develop multi-channel campaigns across paid media, SEM, content syndication, email, social, webinars, and virtual/in-person events to achieve quarterly pipeline and revenue goals.
  • Collaborate with Sales, SDRs, and Partner Marketing to drive alignment on GTM goals, campaign messaging, ICP targeting, and funnel acceleration tactics.
  • Continuously evaluate campaign performance through A/B testing, attribution models, lead velocity, and other metrics to optimize programs in real time.

Account-Based Marketing (ABM) Leadership:

  • Design and execute 1:1, 1:few, and 1:many ABM campaigns for strategic enterprise accounts in collaboration with Sales, Solution Engineering, and Practice teams.
  • Leverage firmographic, technographic, and intent data for targeting and messaging.

Measurement, Analytics & Optimization:

  • Define and own KPIs for demand generation and ABM, including MQLs and SQLs by channel and segment.
  • Apply insights to scale high-performing programs and pivot away from underperforming tactics based on data-driven decisions.

Qualifications:

  • 12+ years of progressive B2B SaaS marketing experience with a focus on demand generation, ABM, and revenue marketing.
  • Proven success in building and scaling multi-channel demand generation and ABM programs that drive enterprise growth and measurable pipeline.

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