Transformational Demand Generation Strategist

2 days ago

Gulbarga, Karnataka, India beBeeDemand Full time US$ 90,000 - US$ 1,20,000
Job Description

Transforming Compliance and Quality in a Modern Enterprise Setting.

We are seeking an experienced Demand Generation Manager to lead our multi-channel demand engine, driving measurable results in regulated industries with complex buying cycles.

This role involves working cross-functionally with Marketing, Product Marketing, BDRs, Sales, Customer Success, and Partner teams to drive pipeline growth through digital and offline channels.

  • Own the end-to-end demand generation pipeline—strategy, planning, execution, performance analysis, and optimization.
  • Develop a scalable demand generation engine that spans inbound and outbound tactics, product-led growth, and ABM motions.
  • Track and optimize KPIs such as CAC, funnel velocity, and ROI using real-time dashboards and analytics platforms.
Key Responsibilities
  • Drive pipeline growth through digital (SEO, SEM, email, display, paid/organic social, community) and offline channels.
  • Tailor campaigns to persona-specific pain points and buying journeys.
  • Build and manage targeted campaigns for both new acquisition and expansion within.
Full-Funnel Optimization
  • Continuously optimize funnel performance using data, feedback, and experimentation.
  • Run A/B and multivariate testing, cohort analysis, and UX diagnostics.
Required Skills and Qualifications
  • Experience marketing enterprise SaaS in regulated industries (e.g., Life Sciences, quality, safety, compliance).
  • Deep familiarity with the Salesforce ecosystem.
  • 5-8+ years of B2B SaaS experience in demand generation and growth marketing.
  • Experience as a player-coach, adept at both strategic leadership and tactical execution.
  • Proven expertise with generative AI tools in marketing contexts.
  • Demonstrated success driving pipeline and exceeding KPI-based goals.
  • Strong command of funnel optimization and multi-channel campaign strategy.
  • Familiarity with ABM/ABX, marketing ops, and pod-based experimentation.
  • Hands-on knowledge of Salesforce, Pardot, 6sense, ZoomInfo, analytics platforms, and content automation.
Benefits of Working with Us

ComplianceQuest is the fastest-growing, 100% modern cloud, AI-powered platform for Product Lifecycle, Quality, and Safety Management, built natively on the Salesforce platform. Our next-generation solutions help organizations of all sizes deliver high-quality products and services—safely, efficiently, and sustainably.

As a fully remote company with a global team of 180+ professionals, we empower our customers to mitigate risks, resolve issues proactively, and drive continuous improvement—while protecting their people, products, suppliers, and brands.

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