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Product Marketing Specialist

3 weeks ago

Bhopal, Madhya Pradesh, India beBeeDigitalMarketing Full time ₹ 15,00,000 - ₹ 25,00,000
Product Marketing Manager

We are seeking a Product Marketing Manager to join our team. This role involves developing and executing comprehensive digital marketing strategies to drive product awareness, adoption, and revenue growth.

The ideal candidate will have 3-5 years of hands-on experience in product marketing, with a strong specialization in digital marketing.

Key Responsibilities:
  • Develop and execute digital marketing strategies for new product launches.
  • Collaborate closely with product management, sales, and content teams to ensure consistent messaging and successful market penetration.
  • Manage and optimize digital campaigns throughout the product lifecycle to maximize engagement and ROI.
Required Skills and Qualifications:
  • 3-5 years of proven experience in digital marketing with a strong focus on product marketing.
  • Demonstrable experience in developing and executing successful digital marketing campaigns across multiple channels.
  • Solid understanding of the product development lifecycle and go-to-market strategies.
  • Proficiency in marketing automation platforms.
  • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
  • Experience with SEO/SEM tools and best practices.
  • Excellent written and verbal communication skills, with a keen eye for detail.
  • Ability to work independently and collaboratively in a fast-paced environment.
Benefits:

This is an exciting opportunity to join a dynamic marketing team and contribute to the success of our products.

What We Offer:
  • A competitive salary and benefits package.
  • Ongoing training and professional development opportunities.
  • A collaborative and supportive work environment.