Product Designer

2 days ago

Bhopal, Madhya Pradesh, India CaseFox - Practice Management & Billing Software Full time ₹ 5,00,000 - ₹ 8,00,000 per year

Company:

CaseFox Inc.

Location:

Bhopal (In Office)

Department:

Marketing

Designation:

Performance Marketing Specialist

Reports To:

Marketing Manager

Summary

We are looking for a data-driven
Performance Marketing Specialist

to scale demand generation for our SaaS product. This role focuses on running high-performance paid campaigns across multiple channels, optimizing for quality leads, product demo bookings, and ROI. The ideal candidate will bring hands-on experience in SaaS marketing, performance optimization, and global lead generation.

Key Responsibilities

  • Paid Ads Management:

Plan, launch, and optimize campaigns across Google Ads, LinkedIn Ads, Meta (Facebook & Instagram) Ads, and Microsoft Ads, targeting SaaS buyers across the US, UK, Canada, Australia, South Africa, and India.
- Lead Generation & Funnel Growth:

Drive MQL (Marketing Qualified Leads) and SQL (Sales Qualified Leads) by setting up audience segmentation, retargeting, and account-based targeting.
- Budget & Performance Optimization:

Manage budgets, track CAC (Customer Acquisition Cost), and optimize campaigns for CTR (Click-Through Rate), CPL (Cost Per Lead), and ROI.
- A/B Testing & Experimentation:

Continuously test ad copies, creatives, landing pages, and audience targeting to improve conversion rates.
- Creative Direction:

Work with the design team to develop ad creatives, landing page wireframes, and ensure brand consistency in visuals and messaging.
- Analytics & Reporting:

Build dashboards, analyze campaign data, and present actionable insights to marketing and sales teams.
- SaaS Marketing Strategy:

Stay up to date with SaaS industry trends, buyer behavior, and competitor strategies to refine performance campaigns.
- Collaboration:

Partner with content, product, and sales teams to ensure integrated campaign execution.

Qualifications

  • Bachelor's degree in Marketing, Business, or a related field.
  • 3+ years of experience in performance marketing, preferably in B2B SaaS.
  • Proven track record in running lead-gen campaigns across Google, LinkedIn, Meta, and Microsoft Ads.
  • Strong analytical skills with the ability to interpret data and translate it into campaign improvements.
  • Familiarity with marketing automation tools, CRM systems, and SaaS marketing funnels.
  • Excellent communication and collaboration skills.

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