Marketing Campaign Specialist
2 days ago
Job Title: Performance Marketing Campaign Specialist
Overview:
Develop and execute performance marketing campaigns across digital channels, including paid advertising, email marketing, and social media.
Collaborate with cross-functional teams to define campaign goals, target audience, messaging, and creative assets.
Plan, create, and optimize paid advertising campaigns on search engines, social media platforms, and display networks.
Implement retargeting strategies across relevant ad networks to maximize conversions.
Analyze campaign metrics to optimize performance through A/B testing and landing page experiments.
Manage campaign budgets effectively to achieve measurable results.
Qualifications:
~Bachelor's degree in Marketing, Business, or a related field.
~Proven experience managing paid advertising campaigns with a focus on driving measurable results.
~Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
~Excellent communication skills with the ability to collaborate effectively with cross-functional teams.
Location: Bhopal
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