
Digital Marketing Campaign Lead
22 hours ago
Job Opportunity
We are seeking a skilled Digital Marketing Strategist to lead the development and execution of high-performing marketing campaigns across various channels. This includes planning, executing, and optimizing paid campaigns on Google, Meta, Affiliate, Display, and other platforms.
Key Responsibilities
- Develop end-to-end digital customer acquisition strategies focused on new user acquisition, retention, and revenue growth.
- Own performance marketing budgets, channel mix, and cost-efficiency metrics like CPA, ROAS, LTV/CAC.
- Drive performance across Facebook Ads, Google Ads, Display, Native, and Affiliate channels.
Requirements
- 24 years of experience in performance/digital marketing, preferably in ecommerce or D2C-focused organizations or digital agencies.
- Strong analytical mindset with the ability to derive insights from large datasets and translate them into actionable strategies.
- Excellent communication and presentation skills with the ability to articulate performance insights and recommendations to stakeholders.
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