e-Vitmamin - Online Campaign Manager - Performance Marketing

3 weeks ago

Bhopal, Madhya Pradesh, India E-Vitamin Full time

Position Summary:

E Vitamin Business Consulting Pvt.Ltd. is seeking a Performance Marketing Expert to manage and optimize digital campaigns for Direct-to-Consumer (D2C) brands.

The ideal candidate should have strong expertise in Google Ads, Meta Ads, and ROI-focused growth strategies.

You will be responsible for strategizing, executing, analyzing, and scaling paid campaigns to maximize return on ad spend (ROAS) and drive sustainable e-commerce growth.

Key Responsibilities:

- Campaign Management: Plan, execute, and optimize performance marketing campaigns across Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook, Instagram).

- ROI & ROAS Focus: Develop, implement, and refine strategies to achieve business goals with measurable ROI.

- Audience Targeting: Leverage data-driven insights to build advanced audience segments, retargeting funnels, and lookalike audiences.

- Creative Strategy: Collaborate with content, design, and brand teams to develop ad creatives that maximize engagement and conversion rates.

- Performance Analytics: Monitor campaign KPIs, track budgets, and generate performance reports with actionable recommendations.

- Scaling Campaigns: Identify high-performing channels and campaigns, then scale them profitably to drive consistent growth.

- Market Research: Stay updated with digital marketing trends, competitor strategies, and platform updates to enhance campaign efficiency.

Required Skills & Qualifications:

- 1+ years of hands-on experience managing Google Ads and Meta Ads campaigns.

- Proven track record of driving revenue growth for D2C/e-commerce brands.

- Strong analytical skills with expertise in Google Analytics, Ads Manager, and attribution models.

- Ability to design, execute, and manage full-funnel performance campaigns.

- Knowledge of conversion rate optimization (CRO) principles and landing page optimization.

- Proficiency in data-driven decision-making with a clear understanding of ROAS and ROI metrics.

- Strong communication and collaboration skills with cross-functional teams

(ref:iimjobs.com)

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