Social Media Marketing Strategist

2 days ago


Kollam, Kerala, India beBeeInfluencer Full time ₹ 30,00,000 - ₹ 40,00,000
Job Title: Influencer Marketing Specialist

 

The ideal candidate will have a proven track record of executing influencer marketing campaigns with successful results.

 

  • Key Responsibilities:
    • Develop, manage, and execute influencer marketing campaigns across various social media platforms, including Instagram, YouTube, TikTok, and others.
    • Build and maintain a diverse network of influencers (micro, macro) to align with the brand's target audience and values.
    • Collaborate with the marketing team to develop influencer marketing strategies that support product launches, seasonal campaigns, and brand awareness initiatives.
    • Coordinate and oversee influencer relationships, including negotiation, briefing, content review, and performance tracking.
    • Monitor and analyze campaign performance using analytics tools, track KPIs, and provide insights to optimize future campaigns.

 

  • Required Skills & Qualifications:
    • Strong existing database of influencers (micro, macro) across various industries and social media platforms.
    • In-depth knowledge of social media platforms (Instagram, TikTok, YouTube, etc.) and their respective best practices for influencer collaborations.
    • Ability to analyze data and generate reports to measure the effectiveness of campaigns.
    • Strong organizational and multitasking abilities with attention to detail.
    • Excellent written and verbal communication skills with the ability to manage multiple influencer relationships.

 

Preferred Skills: Experience with influencer marketing platforms and tools, strong understanding of content creation and digital marketing, ability to manage large-scale campaigns and collaborate with global teams.

 



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