Social Media Performance Strategist

3 days ago

Kollam, Kerala, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000

Job Opportunity:

We are seeking a skilled professional to fill a Social Media & Performance Marketing role. The ideal candidate will have experience in social media and performance marketing, with a strong understanding of algorithms and ad marketing benchmarks.

This role is a blend of creative social media management and data-driven performance marketing, making it suitable for someone who enjoys both content creation and analytics.

The successful candidate will be responsible for planning and executing monthly content calendars, collaborating with designers and copywriters to create engaging posts, and publishing daily content across various platforms.

Additionally, the selected individual will assist in setting up and optimizing paid campaigns on Meta and Google Ads, monitor campaign KPIs, and support ongoing optimizations.

They will also track and analyze key organic and paid metrics, staying updated on social trends and platform algorithms.

  • Main Responsibilities:
  • Social Media Management:
    • Plan and execute monthly content calendars aligned with campaigns and business goals.
    • Collaborate with designers, video editors, and copywriters to create engaging posts, reels, shorts, and stories.
    • Publish daily content across Instagram, YouTube, Facebook, and Twitter.
    • Write compelling captions & CTAs to boost engagement and conversions.
    • Manage community interactions (DMs, comments, Telegram groups, WhatsApp broadcasts).
    • Track and share user engagement insights with the team.
  • Performance Marketing:
    • Assist in setting up and optimizing paid campaigns on Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube).
    • Monitor campaign KPIs such as CTR, CPL, ROAS and support ongoing optimizations.
    • Execute A/B testing of creatives, ad copies, and landing pages.
    • Run retargeting campaigns and support funnel optimization.
    • Prepare and maintain weekly performance reports.
  • Analytics & Growth:
    • Track and analyze key organic and paid metrics (reach, impressions, engagement rate, conversions).
    • Stay updated on social trends, platform algorithms, and ad marketing benchmarks.
    • Coordinate with internal teams to align campaigns with product launches, webinars, and testimonials.

Requirements:

  • 2–4 years of experience in Social Media & Performance Marketing (EdTech/Finance preferred).
  • Bachelor's degree in Marketing, Mass Communication, or equivalent.
  • Hands-on experience with Instagram, YouTube, Meta Ads Manager, Google Ads Manager, GA4, and UTM tagging.
  • Strong written & verbal communication skills in English & Hindi.

About the Role:

This is an excellent opportunity to join a dynamic team and contribute to the growth of our online presence while driving impactful paid campaigns.

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