Marketing Innovation Director

6 hours ago

Varanasi, Uttar Pradesh, India Anakin (YC S21) Full time

About Anakin, a YC S21-backed technology company revolutionizing Pricing intelligence for large global e-commerce companies.

We enable clients to optimize their pricing strategies and stay ahead of competitors by leveraging advanced algorithms and intelligent automation. Our engine analyzes hundreds of millions of online listed products across 15+ countries in real-time.

Founded in 2020 by Mohit Prateek and Rashmi Bala, Anakin is a team of 35+ members with revenue growth of 20%+ month on Month. Visit www.anakin.company for more information.

We are seeking a dynamic Marketing Lead to drive our growth and elevate our brand as a key member of our marketing team. Responsibilities include developing comprehensive marketing strategies across various channels.

Key Responsibilities:

  • Create high-quality content to educate and engage our target audience, including blog posts, articles, whitepapers, and case studies.
  • Develop and manage a content calendar for timely and consistent content delivery.
  • Monitor and analyze content performance metrics to optimize strategies and improve results.

Digital Marketing Strategies

  • Execute and optimize digital marketing campaigns, including SEO, PPC, email marketing, and advertising, to drive traffic and generate leads.
  • Analyze campaign performance data to identify trends and make data-driven decisions.
  • Stay up-to-date with the latest digital marketing trends and technologies.

Account-Based Marketing Approach

  • Identify and target key accounts to drive brand awareness and generate leads.
  • Leverage B2B marketing tools and channels to engage with decision-makers and influencers.
  • Collaborate with sales teams to align ABM efforts with sales strategies.

Lead Generation and Conversion

  • Develop and implement lead generation strategies, including content marketing, email campaigns, and social media outreach.
  • Collaborate with the sales team to nurture leads and improve conversion rates.
  • Track and analyze lead generation metrics to optimize performance.

Brand Identity and Messaging

  • Maintain and enhance our brand identity and messaging across all marketing channels.
  • Develop marketing materials, including brochures, presentations, and sales collateral.
  • Collaborate with design teams to create visually appealing and effective marketing materials.

Events and Conferences

  • Identify and prioritize relevant industry events and conferences to attend.
  • Plan and execute event strategies, including budgeting, logistics, and attendee engagement.
  • Measure the ROI of events and conferences to optimize future participation.

Requirements:

  • Bachelor's degree in marketing, Business Administration, or a related field.
  • 7+ years of overall proven experience in B2B marketing, with a strong focus on digital marketing.
  • Strong understanding of SEO, PPC, email marketing, and social media marketing.
  • Excellent written and verbal communication skills.
  • Strong analytical skills and data-driven decision-making abilities.
  • Experience with marketing automation tools and CRM systems.

Our estimated salary range is $120,000 - $180,000 per year based on location and industry standards.

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